Bollywood Publicity 46 posts

In a thought-provoking panel discussion on ET Now Swadesh, Bollywood’s leading PR expert Dale Bhagwagar offered a compelling new perspective on the growing debate around overtime in the entertainment industry. Weighing in on other industry…

In today’s Bollywood, stardom isn’t simply built on talent or box-office success. It’s constructed with precision — not just behind the scenes of a film set, but in the strategy rooms of Mumbai’s top public relations agencies. Gone are the…

When the conversation turns to Bollywood’s most powerful celebrities, the names Salman Khan, Shah Rukh Khan and Aamir Khan dominate without debate. Each has ruled Indian cinema for over three decades, but what truly sets them apart is not…

In an industry known for lights, camera, action – it’s easy to overlook the people who ensure those lights never dim and the camera keeps rolling. Behind the glitz of Bollywood lies a group of professionals who operate with intention,…

Bollywood isn’t just about glitz, glamour and blockbuster hits like ‘Kabhi Khushi Kabhie Gham’ or ‘Dabangg’. It’s a high-stakes business where reputations can be shattered in a single news cycle. When scandal strikes - from legal troubles…

Salman Khan isn’t just a Bollywood superstar — he’s a brand. For over three decades, he has stood resilient through highs, lows, box office blockbusters, and controversial headlines. But make no mistake, this consistency in public appeal…

In an industry where perception often precedes performance, smart publicity can make or break a career — especially when you're trying to make a grand entry into Bollywood. But as history has shown, too much hype without substance can tip…

Bollywood has always relied on mainstream news media for publicity, credibility, and audience engagement. But in recent months, a shift has been underway. As paid news and branded content take over veteran and legacy websites, the film…

Crisis management in Bollywood public relations is an intricate dance of strategy, perception, and rapid response. The film industry, known for its glamour and glitz, is equally notorious for its scandals and controversies. As stars find…

In Bollywood, where stars are born and legends are made, the role of public relations (PR) teams has become increasingly pivotal. These behind-the-scenes players are not just managing reputations; they are crafting stories, shaping…