Bollywood Publicity 39 posts

Bollywood has always relied on mainstream news media for publicity, credibility, and audience engagement. But in recent months, a shift has been underway. As paid news and branded content take over veteran and legacy websites, the film…

Crisis management in Bollywood public relations is an intricate dance of strategy, perception, and rapid response. The film industry, known for its glamour and glitz, is equally notorious for its scandals and controversies. As stars find…

In Bollywood, where stars are born and legends are made, the role of public relations (PR) teams has become increasingly pivotal. These behind-the-scenes players are not just managing reputations; they are crafting stories, shaping…

In Bollywood, where stars are born and dreams are sold, a new kind of battle is unfolding behind the scenes. Public relations (PR) wars have become a defining feature of the Indian film industry, influencing everything from box office…

Bollywood's public relations professionals are at a pivotal juncture, facing a myriad of challenges that could shape the future of the industry. As the media environment evolves, PR experts must adapt to maintain their relevance and…

The music launch of 'Legacy,' a collaborative masterpiece by legendary singer Anup Jalota and his protégé Sumeet Tappoo, turned out to be one of the most remarkable events of 2024. Held at the opulent JW Marriott in Juhu, the event was…

Salman Khan and Sanjay Dutt, two of Bollywood's most popular yet controversial actors, have left an indelible mark on Indian cinema. As we examine their careers and personal lives, it's worth considering how history might judge these…

The world of Bollywood public relations is undergoing significant changes, bringing both challenges and opportunities to the forefront. As the industry shifts toward an increasingly digital future, Bollywood PR agencies in Mumbai find…

In recent years, we’ve seen an increasing exchange between Hollywood and Bollywood, the two largest film industries globally. They’re collaborating on projects, sharing talent, and influencing each other in ways that seemed impossible just…

In the dynamic world of Bollywood, where stars once shone brightly atop the industry's hierarchy, a seismic shift is underway. According to Dale Bhagwagar, Bollywood's only PR guru, the era of traditional superstars is drawing to a close.…