Crisis Management

Public relations (PR) in the Bollywood industry involves a unique set of terms and terminology that reflect the specific challenges and dynamics of the Indian film industry. Here are some top PR terms and concepts from a Bollywood PR point…

Bollywood is one of the biggest film industries in the world, and with it comes a highly competitive and constantly evolving environment. In such an industry, public relations (PR) plays a crucial role in shaping the image of a film…

Bollywood actors pay celebrity publicists a wide range of fees for their services, depending on the level of fame and success of the actor, as well as the scope of work required by the publicist. Celebrity publicists play a key role in…

Celebrity publicists are tasked with the important job of managing the public image of their clients, who are often high-profile individuals such as actors, musicians, and politicians. In order to create a positive perception for their…

Dr. Fixit, the water-proofing brand from Pidilite has released a new ad campaign featuring Bollywood megastar Amitabh Bachchan.  It aims at educating consumers about the importance of complete waterproofing in the construction of a new…

Talking to Pinkvilla about stress in the PR profession, PR executive Shweta Singh says, "You know, if I'm being honest there's pressure everywhere but more so in the entertainment industry. The pressure to stay relevant, to connect, to be…

Filmmaker Karan Johar has announced a talent management venture Dharma Cornerstone Agency in partnership with Bunty Sajdeh whose talent management firm Cornerstone, founded in 2008, manages sportspersons including Virat Kohli, Sania Mirza,…