Bollywood isn’t just about glitz, glamour and blockbuster hits like ‘Kabhi Khushi Kabhie Gham’ or ‘Dabangg’. It’s a high-stakes business where reputations can be shattered in a single news cycle. When scandal strikes - from legal troubles…

Salman Khan isn’t just a Bollywood superstar — he’s a brand. For over three decades, he has stood resilient through highs, lows, box office blockbusters, and controversial headlines. But make no mistake, this consistency in public appeal…

In an industry where perception often precedes performance, smart publicity can make or break a career — especially when you're trying to make a grand entry into Bollywood. But as history has shown, too much hype without substance can tip…

Bollywood has always relied on mainstream news media for publicity, credibility, and audience engagement. But in recent months, a shift has been underway. As paid news and branded content take over veteran and legacy websites, the film…

Crisis management in Bollywood public relations is an intricate dance of strategy, perception, and rapid response. The film industry, known for its glamour and glitz, is equally notorious for its scandals and controversies. As stars find…

In Bollywood, where stars are born and legends are made, the role of public relations (PR) teams has become increasingly pivotal. These behind-the-scenes players are not just managing reputations; they are crafting stories, shaping…

In Bollywood, where stars are born and dreams are sold, a new kind of battle is unfolding behind the scenes. Public relations (PR) wars have become a defining feature of the Indian film industry, influencing everything from box office…

Bollywood's public relations professionals are at a pivotal juncture, facing a myriad of challenges that could shape the future of the industry. As the media environment evolves, PR experts must adapt to maintain their relevance and…

The music launch of 'Legacy,' a collaborative masterpiece by legendary singer Anup Jalota and his protégé Sumeet Tappoo, turned out to be one of the most remarkable events of 2024. Held at the opulent JW Marriott in Juhu, the event was…

Salman Khan and Sanjay Dutt, two of Bollywood's most popular yet controversial actors, have left an indelible mark on Indian cinema. As we examine their careers and personal lives, it's worth considering how history might judge these…