Bollywood PR

List of top best Bollywood PR Agencies

The term Bollywood PR is synonymously used with others, such as Entertainment PR Agencies, Bollywood Publicist, Celebrity Publicist, Bollywood PR agent, Bollywood PR pro, Bollywood Publicity companies, Reputation Management, Brand Management, Bollywood Public Relations firms and Celeb PR Agencies.

Dale Bhagwagar poses with students of journalism at St Pauls Institute of Communication Education along with students of PR at School of Communications and Reputation, after a guest lecture on the subject of entertainment PR.

PR Agency: Dale Bhagwagar Media Group

Summary: Dale Bhagwagar is hailed as the ‘Father of Bollywood PR’ for founding the first entertainment PR agency in India during the 90s, a time when only independent publicists were the norm. His pioneering initiatives brought order and organization to celebrity PR in India, establishing him as a trailblazer in the field.

Popularly known as Bollywood’s only PR guru, he tops the list as the best Bollywood publicist in India, for having introduced the maximum PR trends in the entertainment industry. His futuristic PR methods often set the agenda for the entertainment public relations industry for the times to come.

Over two decades, his Mumbai-based PR agency Dale Bhagwagar Media Group has handled the personal PR for more than 300 Bollywood celebrities including topmost names such as Hrithik Roshan, Shilpa Shetty, Priyanka Chopra and films like the Shah Rukh Khan-starrer Don and Farhan Akhtar-starrer Rock On, apart from handling crisis management for around twenty Bigg Boss contestants.

Staying ahead of the curve with revolutionary PR strategies, Dale Bhagwagar is also the most famous Bollywood publicist ever. A simple Google search in his name brings up thousands of results.

He often trains gen next in ethical PR practices by agreeing to give guest lectures at colleges teaching mass media in Mumbai. He is also the only publicist who is authorized by all his celebrity clients to double up as their spokesperson in the media. Moreover, Dale is considered to be the most accessible and trusted celebrity publicist in Bollywood.

Nevertheless, there exists a significant hurdle. He possesses a strong inclination towards a personalized approach in PR, resulting in his acceptance of only a select few projects. Consequently, persuading him becomes challenging unless he genuinely desires to undertake your PR work.

Address: Dale Bhagwagar Media Group, 1/63, Om Heera Panna Commercial Premises, Oshiwara, Andheri (West), Mumbai – 400053. Maharashtra, India.


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Reference links: Here’s why Dale Bhagwagar tops the list of best PRs in Bollywood

Dale Bhagwagar Media Group testimonials

Celebrity Publicist Dale Bhagwagar Featured As The Most Trusted PR In Bollywood

PR professionals are now ringmasters of the media circus

Bigg Boss aspirants should use PR strategies for limelight, feels Bollywood PR guru Dale Bhagwagar

A case study on Bollywood PR legend Dale Bhagwagar – The King of Spin

Half-a-dozen new celebs sign Bollywood PR legend Dale Bhagwagar during Coronavirus lockdown


PR Agency: Spice

Summary: Incorporated in 2004, Spice spearheaded by Prabhat Choudhary is a leading marketing communication agency in the field of Indian entertainment. From films under Yash Raj banner like Hum Tum, Spice had a journey that has been rich learning across more than 100 motion picture campaigns.

It has observed the emergence of distinct patterns and directions through their creative endeavors. They have been a campaign partner of India’s first 100 crore film Ghajini in 2008, the first 200 crore film of India 3 idiots in 2009 and the first 300 crore film of India PK in 2014.

They have been a part of some path-breaking movie campaigns like Zindagi Na Milegi Dobara, Bhaag Milkha Bhaag, Neerja, Udta Punjab and M.S. Dhoni: The Untold Story amongst others.

Spice believes in the constant process of meaningful change. According to its website, evolution is a conscious everyday process at Spice.

Interestingly, their website adds: “We are a PR agency that isn’t really a PR agency. We work more like an intelligence agency. We spy on society, its trends, its pop culture and then use that intelligence to connect with it.”

The domain of entertainment is one of the most dynamic and busy spaces where rules of the game are always in a state of flux and we enjoy that process.”

All this and more makes Spice not only one of the foremost entertainment publicity agencies, but also one of the most unique platforms for celebrity promotion in the country.

Address: Spice, Vile Parle, Mumbai. Maharashtra, India.


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Reference links: Love Sara Ali Khan? Meet The Man Who Crafted The Millennial Star’s Public Image

Inside the mind of a Bollywood brand strategist

From Celeb Weddings to Me Too, How Bollywood’s PR Machinery Works

Reliance Entertainment’s WWO Appoints Prabhat Choudhary As Business Head

Prabhat Choudhary: Why he is the ‘Prashant Kishor’ of Bollywood

“Survival Is The Strategy Right Now”, Says Bollywood Strategist Prabhat Choudhary

Raindrop Media Private Limited

PR Agency: Raindrop Media Private Limited

Summary: Raindrop Media Private Limited prides itself on being a one-stop-shop for film marketing and publicity. Leading the Rainmakers pack is MD Rohini Iyer, the only individual from the public relations field to feature in ‘India Today’s Power List’ as one among 25 women in the country who made India shine on a global platform.

A film journalist-turned publicist, when Iyer got into the profession in 2003, reputation management was a loosely used phrase and most got their personal assistants to take care of it. Iyer has played a significant role in making it a full-fledged business.

She says, “When I entered this business, reputation management was unorganized. It was a new time for the film industry; the digital age was coming in, studios were coming in, everything was new. I just happened to be at the right place, at the right time.”

Iyer adds that loves challenges. “If it’s not challenging, I won’t take it up. Every single person I have worked with, every client and brand has been challenging for me and that’s the way I like it.”

Her firm is a pioneer in coining the term “Media Directors” for film promotions — exceptionally performing a wide spectrum of media and public relations, publicity and marketing tasks with most of the biggest films in Bollywood under their radar.

Address: Raindrop Media Pvt Ltd, 720, Adarsh Nagar Road, Highland Park, Andheri (West), Mumbai – 400102. Maharashtra, India.

Contact numbers: 022 64275593

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Reference links: Ace-publicist Rohini Iyer has a unique “weapon” for netting the who’s who of Bollywood as clients

Celebrity Publicist & T+L A-List Member Rohini Iyer Is Slaying It At The New York Fashion Week

“One month. It feels like forever,” Sushant Singh Rajput’s close friend Rohini Iyer remembers the actor a month after his demise

Sushant Singh Rajput’s friend Rohini Iyer: ‘You didn’t shun him, he rejected your parties and lobbies’

Whose world is it anyway?

Raveena Tandon, Rohini Iyer root for equal rights for women, say, change is happening, but slowly

Universal Communications

PR Agency: Universal Communications

Summary: Under the leadership of Parag Desai, Universal Communications is one of India’s leading public relations, movie marketing and digital promotions firm based in Mumbai.

In 2004 they marked their entry in Bollywood and since then, they have been at the forefront of the publicity and marketing of some of the biggest Bollywood and Hollywood films, along with representing some of the leading talents at the forefront of the entertainment industry.

In addition to the Bollywood division, in 2008 Universal Communications was signed by one of the world’s biggest Hollywood studios 20th Century Fox as their official publicists in India for their Hollywood films distributed in India under their Indian division Fox Star Studios.

The Hollywood portfolio handled by Universal Communications includes some of the leading box-office earners and Oscar winning films such as Avatar, Life of Pi, the X-Men series, Slumdog Millionaire, the Ice Age series, The Day The Earth Stood Still,127 Hours, Black Swan, Titanic-3D, How To Train Your Dragon 2 for Fox Star Studios, and The Amazing Spiderman 2 for Sony Pictures.

The official website of Universal Communications states, “we believe in having 360 degree approach to any given business in the entertainment domain. What we offer is not just a significant art of work but also a clear visualization on the marketing communications in our dealings.”

Address: Universal Communications, 307, Floor No.3, Laxmi The Mall, Above Axis Bank, Laxmi Industrial Estate, New Link Road, Andheri (West), Mumbai – 400053. Maharashtra, India.


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Reference links: Parag Desai; public relations officer

The glittering world of Bollywood PR

How Bollywood PR has evolved over the last 25 years

Parag Desai turns producer with Kajol and Mithila Palkar starrer Tribhanga, joins hands with Ajay Devgn, Banijay Asia and Siddharth Malhotra

Wind beneath their wings!

Parag Desai, Producer, Tribhanga

Tamil film Oh My Kadavule to be remade in Hindi

Parull Gossain speaking at a session of Masterclass at Whistling Woods International, imparting knowledge about the role of PR in the media and communication industry.

PR Agency: Parull Gossain Publicists Inc

Summary: Film publicity and celebrity PR is ruling the media and entertainment space in today’s fast paced internet-savvy world. A film’s success or a celebrity’s popularity often depends on the PR machinery that takes up the responsibility of reputation management.

Film publicist Parull Gossain understands this extremely well. Her career as a media professional started as an employee with the iconic MTV India.

After immersing herself in the operations of the channel’s production department, she became apt at refining the art of making substantial contributions to the realm of entertainment. Later, she joined Channel [V], representing the organization at various musical and award nights and gaining in-depth exposure to the PR world.

In an interaction of Masterclass she stated, “Publicity is not about being good or bad, it’s about entering the public’s imagination. It’s about creating a certain kind of image that defines the brand or the personality.”

To add to this aspect, she said, “In today’s world, it’s not just about being famous, one needs to develop a certain personality and positioning to appeal to the public.”

In the interaction she shared crisis management tips, pointing out an interesting aspect — that to effectively manage a disaster / crisis situation, it is essential for PR professionals to be able to relate and empathize with the public.

While talking about film publicity, Parull Gossain mentioned that the dynamics of film publicity are diametrically opposite to the way corporate publicity works.

While the former’s success relies on edgy and whacky communication, corporate brands need to portray a very subtle and serious image to appeal to its audience.

Address: Parull Gossain Publicists Inc, Mumbai – 400061. Maharashtra, India.

Contact numbers: 022 39500011

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Reference links: Marketing dreams

The image maker

Masterclass with Publicist Parull Gossain

Stars need to maintain a certain mystique

The sultans of spin

Hype PR

PR Agency: Hype PR

Summary: In today’s time, there are a lot of things that go into making a movie successful. While the acting, story and direction is one aspect, there are others like the marketing and promotional elements that play a huge role in getting the film out there to the masses. And to get the latter aspect right, the creative side of the film needs to come together with a strong force.

Publicity creates public awareness of yourself, your business, or your brand, products, or services through media coverage and other forms of communication. It’s often part of a marketing campaign.

Publicists help to manage publicity for individuals and businesses with a goal of increasing positive publicity and minimizing or responding to negative coverage.

Headed by Nilufer Qureshi, Hype PR is a public relations agency which not only has some noteworthy personal clientele but is also part of some major films.

The company has handled films like Kesari, Mission Mangal, Batla House, Marjaavaan, Bhoot: Part 1 – The Haunted Ship and Good Newwz.

Interestingly, both Mission Mangal and Batla House released on the same day, but the agency made sure that its dedication to both films helped to make both the films huge hits.

Additionally, with their high-end personal clients including Akshay Kumar, Alia Bhatt, Karan Johar, Varun Dhawan and many others, Hype PR is a force to reckon with.

Address: Hype PR, Mumbai. Maharashtra, India.

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Reference links: With majority of their films scoring big at the box office, Nilufer Qureshi headed Hype PR is ruling the roster

Hype PR is ruling the entertainment PR industry currently with their exceptional personal client list and blockbuster movies

READ: Explained: Difference between Bollywood PR, Digital Marketing and Talent Management

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