Top sites listing best Bollywood publicity agencies in Mumbai
Bollywood’s top public relations firms (Everything PR)
Bollywood PR Agencies in Mumbai (PR Agencies in Mumbai)
Bollywood PR (Bollywood Public Relations) is where one can get articles and images / videos promoted through the help of a Bollywood Publicist, either in contemporary form of news media i.e. entertainment websites / Bollywood websites, or the old traditional forms of media; like print media, television and radio.
The Bollywood PR segment is also known by varied terms such as Entertainment PR Agencies, Bollywood Publicists, Bollywood Publicity companies, Celebrity Publicists, Bollywood Public Relations firms and Celeb PR Agencies.
Entertainment PR professionals, Bollywood Publicists and Bollywood PR Agencies stay in touch with website Editors and Bollywood Journalists and help their PR clients create and build images and brands, to get famous through consistent publicity online.
Some Bollywood PRs also help their PR clients with integrated Google SEO in the content, so that the articles and photographs are found on Google search and have archive value (the usefulness and significance of online records).
However, Bollywood PRs normally handle only mainstream web media. They DO NOT handle social media. As mentioned earlier, their expertise is to deal with News Editors and Bollywood Journalists, NOT with the public on social media. That part is handled by Digital Marketing personnel.
Bollywood PRs either charge a monthly retainer or a one-time service fee for imaging and branding activities.
Talent Management is where managers, secretaries, casting agents, celeb managers, artist management personnel, casting directors or talent management personnel (as they are interchangeably termed) attempt to get work and assignments for a celebrity or an upcoming artist.
The Talent Management segment is also known by varied terms such as Celeb Management Agencies, Celeb Managers, Casting Agencies, Casting Directors, Talent Managers, Bollywood Agents and Artist Management Agencies.
It can be noted here that though the term ‘Agent’ is popular in Hollywood, it is not used much in Bollywood or elsewhere in the regional Indian film industry.
Talent Managers and Talent Management Agencies are known to discuss the artist’s availability, dates and monies for projects, appearances and endorsements and mostly manage the dates of artists on a day-to-day basis.
Many Talent Management Agencies have Account Executives dedicated to manage the projects of a single artist or sometimes for a small group of artists.
Talent Managers and Talent Management Agencies are NOT to be confused with Bollywood Publicists, Bollywood PR Agencies or Digital Marketing Agencies. Their job profiles are quite different. So much so that one can even say that Talent Management, Bollywood PR and Digital Marketing are different professions altogether.
Seldom would you find extremely talented professionals juggling two or all of the above job profiles under one umbrella. This is because each of these job profiles require dedicated skill sets. Thus, professionals of each of the professions require specialisation in their area of expertise.
Search Engine Optimization (SEO) in the minds of most businesses might as well be another language from another planet. In a way, that is true — as it’s about how to get yourself to show up in searches by adhering to the rules of a complex algorithm in the Google universe.
Advertising is where a person or a product is promoted by paying a media outlet (website, television channel, newspaper, magazine, radio station, outdoor hoarding etc), having a design, visual, or static ‘creative’ (which we refer to as advertisements / ads) published or aired in return for the remuneration.
Digital Advertising comprises of advertising on websites and social media. The newest form of Digital Advertising is being done through Top Influencers on Instagram.
Marketing is where one reaches the market through innovative ways of promotion, often with public participation and interactions.
Digital Marketing is an online extension of the field of Marketing, whereby Digital Marketing personnel promote their clients on various social media like Facebook, Twitter, Instagram, You Tube, Wikipedia and may assist in booking Paid News / Paid Articles online, or in verification of social media profiles.
WORD OF CAUTION: Articles placed on Entertainment Websites via Content Marketing (which is a part of Digital Marketing) mostly carry ‘Disclaimers’ at the end, which tarnish the credibility of the written content. These ‘Disclaimers’ expose the articles and brands for indulging in plugged and planted paid news, paid sponsored content or paid branded content.
This kind of content with ‘Disclaimers’ may erode trust in the news articles as well as the featured brands, and may also result in loss of brand reputation and money.
The various symbolic terms used for paid news (which mostly appears with ‘Disclaimers’) are paid media, paid content, branded content, sponsored posts, sponsored content, advertorial editorials, partnered content, media net, promotional feature, brand promotions and even brand journalism.
As per a report by Bollywood Features in Medium, here are some credible websites which have listed the best topmost Corporate PR agencies as well as Bollywood PR agencies in Mumbai, India.