Author

Yatharth Vohra 2 posts

Yatharth Vohra is a multifaceted media student from New Delhi, working passionately towards changing the way masses interact with each other in this new age. With a varied experience across industries, from radio to fashion to digital marketing, he aims to venture into political communication soon.

News & Features

Ad, similar ad, another one, repeat

In a highly competitive market, brands must aim to discover a unique idea that they can use as their core messaging - something that communicates with their audience in a way no one else can. Unfortunately, the trend of recycling ideas by…

News & Features

Facebook’s newest Reels feature, another attempt at dominating rival TikTok?

Tech giant Facebook leaves no opportunity to slow down its competitors, this time taking TikTok's signature short-form Reels format to its own app, thus proving once again that its ecosystem is all any user will ever need. Instagram, one…