‘BOGO’ bogs Bollywood

In Bollywood, where fortunes can be made or shattered by a film's opening weekend, a misguided obsession has taken hold – the buy-one-get-one (BOGO) ticket frenzy. What was once a rare promotional gimmick has spiraled into an unhealthy…

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More