What do PR agencies do in Bollywood?

Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to affect their public…

Bollywood is part of the ‘Indian story’

Hindi cinema, often known as Bollywood and formerly as Bombay cinema, is the Indian Hindi-language film industry based in Mumbai (formerly Bombay). The term is a portmanteau of "Bombay" and "Hollywood". The industry is related to Cinema…

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