Bollywood actors pay celebrity publicists a wide range of fees for their services, depending on the level of fame and success of the actor, as well as the scope of work required by the publicist.
Celebrity publicists play a key role in managing the public image and reputation of actors, and can be responsible for tasks such as coordinating media interviews, crafting public statements, content generation, handling the branding, PR strategy and even crisis management.
In general, celebrity publicists charge actors on a retainer basis, meaning that the actor pays a set fee upfront for a certain period of time, usually several months. The exact amount that actors pay their publicists can vary widely, but it is not uncommon for top Bollywood actors to pay fees in the range of 1-2 lakh rupees per month.
For less established actors or those who are just starting out in their careers, the fees charged by publicists may be lower, ranging from a few thousand rupees per month to a few lakh rupees per month. In some cases, actors may also be able to negotiate a lower fee based on their level of fame and the services they require.
It is important to note that celebrity publicists are not the only professionals that actors may hire to manage their public image. Actors may also engage the services of public relations firms, marketing agencies, or other specialists to help them build and maintain their brand. The fees charged by these professionals may vary based on the specific services they provide and the level of experience and expertise they bring to the table.