Why social media is killing Bollywood stardom

In today’s Bollywood, fame is no longer measured in box office figures or audience impact—it’s often reduced to likes, shares, and follower counts. Actors, once wrapped in mystique and allure, now compete in the noisy arena of social media,…

The secret scripts behind Bollywood stardom

In today’s Bollywood, stardom isn’t simply built on talent or box-office success. It’s constructed with precision — not just behind the scenes of a film set, but in the strategy rooms of Mumbai’s top public relations agencies. Gone are the…

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