Let’s get one thing straight. If you think just uploading your AI music to YouTube or Spotify will get you noticed, then you’ve already lost the game. There are hundreds of thousands of creators out there doing exactly that. Most will disappear into the noise. A few will stand out. What separates the two is not just the quality of the music. It’s the strategy behind how that music is seen, heard and talked about. That strategy starts and ends with smart, high-impact PR.
AI music may be a fresh wave, but the rules of visibility still belong to the old masters. You want your tracks popping up on Google. You want to show up on AI-driven search results. You want producers, event organisers and record labels to see you featured in top-tier new-age and organic Bollywood and entertainment websites. Because that is how credibility is built. That is how you create demand before people even hear a note of your work.
The moment your name appears in news articles across Bollywood news portals, lifestyle websites, tech platforms and business dailies, you go from being a faceless creator to a name that carries weight. Not in five years. Now.
Why PR still matters more than ever
PR is not just about buzz. It is about building trust, especially when the product is as new as AI-generated music. When people read about an AI artist in a well-known entertainment portal or see their track reviewed on a respected music blog, they start believing. These platforms are trusted. Their reputation spills over onto the artist.
And let’s not pretend it’s easy to get featured. Editors are picky. Journalists are busy. This is where experienced music PR agencies come in. They know exactly which door to knock on, how to pitch the story and how to get your music placed right where it needs to be. These agencies do not gamble. They engineer outcomes.
How to promote AI music with great PR on Bollywood and entertainment websites
So who are the ones getting the job done? Let’s talk about the PR agencies that are already pulling the strings behind some of India’s biggest music features.
Dale Bhagwagar Media Group
If you want results and not just promises, start here. Dale Bhagwagar practically invented music PR in India back in the 90s. While others were busy pitching television and film celebrities, this guy was busy building stars in the music industry. His client list reads like a hall of fame. Daler Mehndi, Pankaj Udhas, Anup Jalota, Anaida, Nadeem-Shravan, Penaz Masani, Rahul Sharma, Style Bhai. This is not guesswork. This is a proven record.
His agency has also driven PR for albums, music videos, singles, music labels like Tips Industries and even major Bollywood films like the Farhan Akhtar-starrer ‘Rock On!!’ and the Shah Rukh Khan-starrer ‘Don’. The post-release PR for Hrithik Roshan’s ‘Koi… Mil Gaya’ also came through Dale’s team. That’s the kind of media muscle that separates the big league from the maybes.
They understand timing. They understand editorial interest. Most importantly, they understand how to build long-term visibility for music that breaks traditional formats like AI.
Contact: dalebhagwagarmediagroup.com/contact-us
High Key Public Relations
You’re releasing a new track or planning a big comeback. You need media traction that feels urgent and valuable. High Key Public Relations knows how to build a buzz. Their approach is designed to pull attention from mainstream and niche media platforms at once. They claim to know which editors to pitch and which publications matter for music PR. And based on the results, it’s clear they are not wrong.
Whether you’re an independent artist or part of a larger production, this firm positions your story to fit into Bollywood entertainment portals, lifestyle features and business media without feeling forced. That’s an edge most new creators don’t even realise they need.
Email: highkeypublicrelations@gmail.com
Tappy Toes
This one is for the underdogs. Tappy Toes may be India’s youngest PR agency, but they have already shown that they understand how to hustle. They focus on new-age websites and help music creators get their content featured on platforms that actually show up on search engines. Their specialisation is online news publicity, which is exactly where AI musicians need to be right now.
Their approach is lean and flexible, making them a strong pick for independent AI musicians trying to break into the press without breaking the bank. Their tagline “Happy news-dancing” may sound quirky, but behind it lies a methodical system that is already delivering media placements.
Email: tappytoespr@gmail.com
India Music PR
This one is built for scale. India Music PR is the agency you call when you want blanket coverage across online platforms. Their core strength lies in strategic placements, SEO-backed content and high-volume visibility. They target both emerging and established artists and offer tailored strategies that cover everything from singles to tours to album launches.
With strong media relationships and a client-centric approach, they create content that fits into lifestyle, tech, entertainment and business publications. If you want your AI music to come off as forward-thinking yet commercially appealing, this team checks the right boxes.
Email: indiamusicpr@gmail.com
Key takeaways
AI music is no longer a curiosity. It is a viable, competitive space. But if you want to break into the press and start landing real opportunities, your visibility needs to be manufactured with intent. PR is not an afterthought. It is the lever that pushes your music into public consciousness and keeps it there.
This is not about gimmicks or viral flukes. This is about real traction in real media that influences perception and buying decisions. The media still matters. PR still runs the show. And the agencies listed above know exactly how to work the system.