In today’s Bollywood, fame is no longer measured in box office figures or audience impact—it’s often reduced to likes, shares, and follower counts. Actors, once wrapped in mystique and allure, now compete in the noisy arena of social media,…

Success doesn’t just happen. It’s engineered, curated and amplified. Especially in Bollywood, where talent gets your foot in the door, but perception decides how long you stay in the room. And when you look at Deepika Padukone, Alia Bhatt…

In Bollywood, talent is the entry ticket. But staying in the game? That takes something more. Something sharper. Something smarter. That something is strategic PR. If you're not already paying attention to it, you're leaving your career to…

In a thought-provoking panel discussion on ET Now Swadesh, Bollywood’s leading PR expert Dale Bhagwagar offered a compelling new perspective on the growing debate around overtime in the entertainment industry. Weighing in on other industry…

In today’s Bollywood, stardom isn’t simply built on talent or box-office success. It’s constructed with precision — not just behind the scenes of a film set, but in the strategy rooms of Mumbai’s top public relations agencies. Gone are the…

When the conversation turns to Bollywood’s most powerful celebrities, the names Salman Khan, Shah Rukh Khan and Aamir Khan dominate without debate. Each has ruled Indian cinema for over three decades, but what truly sets them apart is not…

In an industry known for lights, camera, action – it’s easy to overlook the people who ensure those lights never dim and the camera keeps rolling. Behind the glitz of Bollywood lies a group of professionals who operate with intention,…

Bollywood isn’t just about glitz, glamour and blockbuster hits like ‘Kabhi Khushi Kabhie Gham’ or ‘Dabangg’. It’s a high-stakes business where reputations can be shattered in a single news cycle. When scandal strikes - from legal troubles…

Salman Khan isn’t just a Bollywood superstar — he’s a brand. For over three decades, he has stood resilient through highs, lows, box office blockbusters, and controversial headlines. But make no mistake, this consistency in public appeal…

In an industry where perception often precedes performance, smart publicity can make or break a career — especially when you're trying to make a grand entry into Bollywood. But as history has shown, too much hype without substance can tip…