PR Case Study: How Vijay Deverakonda and Veer Pahariya became a laughing stock with their Bollywood…
In an industry where perception often precedes performance, smart publicity can make or break a career — especially when you're trying to make a grand entry into Bollywood. But as history has shown, too much hype without substance can tip…
Bollywood PR pivoting to new-age media amidst paid news in veteran and legacy websites
Bollywood has always relied on mainstream news media for publicity, credibility, and audience engagement. But in recent months, a shift has been underway. As paid news and branded content take over veteran and legacy websites, the film…
Effective crisis management strategies in Bollywood public relations
Crisis management in Bollywood public relations is an intricate dance of strategy, perception, and rapid response. The film industry, known for its glamour and glitz, is equally notorious for its scandals and controversies. As stars find…
How Bollywood PR teams control the narrative via news media
In Bollywood, where stars are born and legends are made, the role of public relations (PR) teams has become increasingly pivotal. These behind-the-scenes players are not just managing reputations; they are crafting stories, shaping…
How Bollywood PR wars are shaping the future of Indian cinema
In Bollywood, where stars are born and dreams are sold, a new kind of battle is unfolding behind the scenes. Public relations (PR) wars have become a defining feature of the Indian film industry, influencing everything from box office…
Top 5 challenges ahead for Bollywood PR professionals
Bollywood's public relations professionals are at a pivotal juncture, facing a myriad of challenges that could shape the future of the industry. As the media environment evolves, PR experts must adapt to maintain their relevance and…
A music launch draws unprecedented media attention
The music launch of 'Legacy,' a collaborative masterpiece by legendary singer Anup Jalota and his protégé Sumeet Tappoo, turned out to be one of the most remarkable events of 2024. Held at the opulent JW Marriott in Juhu, the event was…
Case Study: How history might judge Bollywood’s controversial stars like Salman Khan and…
Salman Khan and Sanjay Dutt, two of Bollywood's most popular yet controversial actors, have left an indelible mark on Indian cinema. As we examine their careers and personal lives, it's worth considering how history might judge these…
Bollywood PR agencies face evolving challenges
The world of Bollywood public relations is undergoing significant changes, bringing both challenges and opportunities to the forefront. As the industry shifts toward an increasingly digital future, Bollywood PR agencies in Mumbai find…
How people of Indian origin are bridging the gap between Hollywood and Bollywood
In recent years, we’ve seen an increasing exchange between Hollywood and Bollywood, the two largest film industries globally. They’re collaborating on projects, sharing talent, and influencing each other in ways that seemed impossible just…