Karan Johar launches talent management agency

Filmmaker Karan Johar has announced a talent management venture Dharma Cornerstone Agency in partnership with Bunty Sajdeh whose talent management firm Cornerstone, founded in 2008, manages sportspersons including Virat Kohli, Sania Mirza, Yuvraj Singh, Vinesh Phogat, KL Rahul and others.

“Dharma Cornerstone Agency (DCA) aims to be an indomitable powerhouse of talent that will drive collaborations and become the benchmark for artist management and representation in the country,” said Johar on Twitter.

“It will also work with its talent to build their brand via their digital or social presence and personal PR,” he added, meaning that the new celeb management agency will handle its clients gain accessibility through movies, endorsements, OTT content, appearances and events.

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