Perception Management

Celebrity publicists are tasked with the important job of managing the public image of their clients, who are often high-profile individuals such as actors, musicians, and politicians. In order to create a positive perception for their…

Dr. Fixit, the water-proofing brand from Pidilite has released a new ad campaign featuring Bollywood megastar Amitabh Bachchan.  It aims at educating consumers about the importance of complete waterproofing in the construction of a new…

ET Brand Equity website has listed Aamir Khan and Alia Bhatt's Phone Pe ad campaign as one of the top best of 2020. The site notes that PhonePe launched its new brand campaign airing during the cricket season. The eight week long…

Model-turned-actor Milind Soman recently shared a nostalgic post of Twitter. "My first advertisement campaign 1989! Before this campaign, I did not even know that modelling was a profession. It was a surprise phone call, out of the blue,…

Talking to Pinkvilla about stress in the PR profession, PR executive Shweta Singh says, "You know, if I'm being honest there's pressure everywhere but more so in the entertainment industry. The pressure to stay relevant, to connect, to be…

Filmmaker Karan Johar has announced a talent management venture Dharma Cornerstone Agency in partnership with Bunty Sajdeh whose talent management firm Cornerstone, founded in 2008, manages sportspersons including Virat Kohli, Sania Mirza,…