Public relations (PR) in the Bollywood industry involves a unique set of terms and terminology that reflect the specific challenges and dynamics of the Indian film industry. Here are some top PR terms and concepts from a Bollywood PR point of view:
Film Promotion: The process of promoting a Bollywood film through various media channels and events to create buzz and attract audiences.
Press Release: A written statement distributed to the media to announce important news or updates about a film, such as cast and crew details, trailer launches, or release dates.
Media Junket: An organized event where members of the media are invited to interview the cast and crew of a film. These are often held before a film’s release to generate publicity.
Red Carpet Event: High-profile events, such as premieres and award shows, where celebrities walk down a red carpet, attracting significant media attention. PR professionals coordinate these events.
Photo Call: A brief event where actors and filmmakers pose for photographs, typically during film promotions or at the premiere.
Exclusive Interview: An interview granted to a specific media outlet, often used to provide exclusive information about a film or its stars.
Media Plan: A strategy outlining how and when to release information to the media, including press conferences, interviews, and social media promotions.
Trailer Launch: An event where a film’s official trailer is released to the public and media, creating excitement and anticipation for the movie.
Digital PR: Managing a film’s online presence through social media, websites, and other digital platforms to engage with fans and build anticipation.
Crisis Management: Handling negative publicity or controversies involving the film or its stars in a way that minimizes damage to their image and reputation.
Publicist: A PR professional responsible for managing the public image and media relations of a celebrity or film.
Media Kit: A package of promotional materials provided to the media, including press releases, high-resolution images, and background information about the film.
Box Office Collection: Reporting and promoting a film’s financial success, especially when it performs well at the box office.
Teaser Poster: A preliminary poster released before the main movie poster to create initial interest and curiosity.
Teaser Trailer: A short video clip released to generate excitement and interest in an upcoming film, typically before the full trailer.
Behind-the-Scenes (BTS): Exclusive footage or content showing the making of the film, often used for promotional purposes.
Influencer Marketing: Collaborating with social media influencers and celebrities to promote the film to a wider audience.
Film Festival PR: Managing a film’s presence and publicity strategy at prestigious film festivals like Cannes, Berlinale, and Venice.
Fan Engagement: Strategies to connect with and engage fans through social media, fan clubs, and events.
Bollywood Gossip: PR professionals often have to manage and respond to rumors and gossip surrounding Bollywood stars to protect their reputation.
These terms are just a glimpse of the unique PR landscape in Bollywood.