Is Bollywood PR a good career in India?

Over the past few years, the world has rapidly moved towards paid media. It is especially true for the entertainment industry which thrives on media visibility and PR hype. With numerous newbies joining the industry each day, the demand…

How to find a good celebrity publicist?

If you wish to consistently stay in the public eye and manage your reputation, a good celebrity publicist is all you need. However, it can get confusing and overwhelming to sift through a long list of publicists and find the right one.…

CINTAA awards COVID Yodhas at Zonal Meet

The adverse impact of the pandemic has been most on CINTAA members under the lowest economic rung in their fraternity. The senior members are affected most as they are more prone to health issues and very little or no work. The Zonal…

Ad, similar ad, another one, repeat

In a highly competitive market, brands must aim to discover a unique idea that they can use as their core messaging - something that communicates with their audience in a way no one else can. Unfortunately, the trend of recycling ideas by…

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