media

Bollywood publicists are individuals PRs or public relations firms in Mumbai who work to promote and manage the public image of Bollywood actors, actresses, musicians and filmmakers. They are responsible for crafting and disseminating…

The job description of journalism interns in India varies based on the vertical they choose and the type of organization they intern with. The primary task is to design and deliver content that syncs with the style and tone of the…

Over the past few years, the world has rapidly moved towards paid media. It is especially true for the entertainment industry which thrives on media visibility and PR hype. With numerous newbies joining the industry each day, the demand…

If you wish to consistently stay in the public eye and manage your reputation, a good celebrity publicist is all you need. However, it can get confusing and overwhelming to sift through a long list of publicists and find the right one.…

1. Salman Khan A 'hero' among the masses, Salman Khan is truly a people’s person. The box-office collections of ‘Bhai’s’ movies speak a lot about the 55-year-old Bollywood actor’s fame and public persona. Salman’s incomparable public…

Dr. Fixit, the water-proofing brand from Pidilite has released a new ad campaign featuring Bollywood megastar Amitabh Bachchan.  It aims at educating consumers about the importance of complete waterproofing in the construction of a new…

ET Brand Equity website has listed Aamir Khan and Alia Bhatt's Phone Pe ad campaign as one of the top best of 2020. The site notes that PhonePe launched its new brand campaign airing during the cricket season. The eight week long…

Model-turned-actor Milind Soman recently shared a nostalgic post of Twitter. "My first advertisement campaign 1989! Before this campaign, I did not even know that modelling was a profession. It was a surprise phone call, out of the blue,…

Talking to Pinkvilla about stress in the PR profession, PR executive Shweta Singh says, "You know, if I'm being honest there's pressure everywhere but more so in the entertainment industry. The pressure to stay relevant, to connect, to be…

Filmmaker Karan Johar has announced a talent management venture Dharma Cornerstone Agency in partnership with Bunty Sajdeh whose talent management firm Cornerstone, founded in 2008, manages sportspersons including Virat Kohli, Sania Mirza,…